I am going to write about an article, 'The Steve Jobs Nobody Knew'. by Jeff Goodell.Jeff Godell is an acclaimed author,investigator journalist and a former employee's of Apple.Isssued in the Rolling Stone megazine , You can refer the partial of the article shown below.
The Steve Jobs Nobody KnewHow an insecure, acid-dropping hippie kid reinvented himself as a technological visionary and changed the world .By Jeff Goodell
When I first met Steve Jobs, I thought he was a loser. It was 1980, and I was just a Silicon Valley kid who knew nothing about computers. I had gotten a job at this little computer company near my house called Apple because my mom worked there. It was based in what looked like an abandoned dentist’s office on Bandley Drive in Cupertino, just a block or two from Apple’s current headquarters. Jobs was 25 at the time, and what I remember about him is how he would storm around the office, yelling, and how he wore tattered jeans, and how everyone seemed to be afraid of him. I knew his type: uneducated, blustery, a guy who thinks a lot of himself. At the time, I had no idea what computers would amount to and no idea that this guy would turn out to be one of the greatest visionaries of our time. To me, he just seemed like a lost hippie kid, and I was not terribly interested. After less than a year at Apple, I left to go on to more exciting things, like dealing blackjack in Lake Tahoe.It was only a few years before I understood exactly what I had walked away from. Jobs not only turned Apple into the most valued company in the world, worth an estimated $342 billion, he rewrote the rules of business, combining Sixties idealism with greed-is-good capitalism. At a time when software was the model, he built hardware. At a time when everyone focused on the macro, he focused on the micro. He never did anything first, but he did it best. More than anyone else on the planet, he is responsible for fusing the human realm with the digital, for giving us the ability to encode our deepest desires and most intimate thoughts with the touch of a finger. “He’s the Bob Dylan of machines,” says Bono, who knew Jobs for years. “He’s the Elvis of the hardware-software dialectic.”But, god, he could be a dick. Those who knew Jobs best and worked with him most closely – and I have talked to hundreds of them over the years – were always struck by his abrasive personality, his unapologetic brutality. He screamed, he cried, he stomped his feet. He had a cruelly casual way of driving employees to the breaking point and tossing them aside; few people ever wanted to work for him twice. When he fathered a daughter with his longtime girlfriend Chrisann Brennan at age 23, he not only denied his paternity, he famously trashed Brennan in public, telling Time in 1983 that “28 per cent of the male population of the United States could be the father.” His kinder side would only emerge years later, after he had been kicked around, beaten up, humbled by life. He grew up poor, an adopted kid who felt cast aside by his birth parents, feeling scrawny and teased and out of place, and he remained deeply insecure for most of his life, certain that it would not last long.“Steve always had that James Dean, live-fast, die-young thing,” says Steve Capps, one of the key programmers on the first Apple Macintosh. As they worked late into the night to design and build the device that would revolutionize personal computing, Jobs would talk about death a lot. “It was a little morbid,” Capps recalls. “He’d say, ‘I don’t want to be 50.’ ” Brennan recalls Jobs making similar comments when he was only 17. “Steve always believed he was going to die young,” Brennan says. “I think that’s part of what gave his life such urgency. He never expected to live past 45.”In 2005, not long after he was diagnosed with the cancer that would eventually kill him, Jobs gave a now-famous commencement address at Stanford University in which he hailed death as “very likely the single best invention of life,” one that “clears out the old to make way for the new.” Perhaps it was not unexpected that Jobs, the archetype of the modern inventor, would conceive of death in such terms – as if life itself were an idea that had been hacked together by a larger, more powerful version of himself in some big garage in the sky. But if death is life’s greatest invention, the greatest invention of Steve Jobs was not the iPod or the iPhone or the iPad. It was Steve Jobs. Before he could alter the landscape of the world as he found it, he first had to design and assemble the Jobs the world would come to idolize. “Steve was a shallow, narcissistic person who became more fully developed emotionally as he went along,” says John Perry Barlow, a digital pioneer and former lyricist for the Grateful Dead who knew Jobs for several decades. “He created a lot of great hardware, but over the years, he also invented himself.
(http://www.rollingstoneme.com/index.php?option=com_content&view=article&id=836)
When i was in the middle of my secondary school , one of my friend owns an Iphone.It was the first generation of Iphone and on that time , the price was exquisitely expensive , approximately in the range of RM 2-2.5k.This was the first time i saw a very spectacular gadget and somehow , i kept wondering why would people buy it despite the expensive price.Well , that was years back then and now , after generation over generation Iphone has become the 'king' in the customers' lists.Not only the Iphone , but other gadgets manufactured by Apple Inc such as the Macintosh computer lines , Ipod and the newest , Ipad are also in the first place between the comsumer.
Enough with the gadget's talk , lets get back to the business.Regarding the article above , i hardly able to accept all the details and statements mentioning the badness and meanness of late Steve Jobs.Supported with all the 'evidence' by the writer , this piece of work probably would make the readers despise Steve Jobs.But do not worry ,head's up to those who really appreciates him because in this world , there is no one who really knows other person well , and do not be surprised , the one who claimed knows other person so well, sometimes they dont even know themselves entirely .Ironic? that's life .
How can a human that is already gone can be criticized and bashed that bad?.Well ,maybe there are some conspiracy behind this.Who knows?.
The author , Jeff Goddell , stated that Steve Jobs had an abrasive personality,an unforgiven brutality and also, he was a control freak that who seeks the perfection and originality in every details.Look , in my opinion , who we are to judge human, and who we are to judge Steve Jobs that has contributes a lot in technology.Furthermore , there's an old saying that there is no one who is perfect in this world and i believe that in order to balance human's life , we need to give and take.Take it easy everyone , Jobs was just a normal human being like us.
On the contrary , let's look from different view of Steve Jobs.It is an undeniable facts.
- He gave opportunity thousands of job offers in technology , manufacturing Apple's products.
- He shifted the world's paradigm,
- Indirectly , his innovation contributes a lot in print and publishing industries
- and many more that i could list down.
Here is a video that i want my readers to watch and an excerpt about Jobs.
Despite all those brutality , he owns the good side of humanity . He thanked all his employees.
"Mona Simpson, Steve Jobs’s sister, published her eulogy for her brother in The New York Times today. The piece is the most touching, intimate tribute to Steve we’ve seen since his passing.
An excerpt:
Tuesday morning, he called me to ask me to hurry up to Palo Alto. His tone was affectionate, dear, loving, but like someone whose luggage was already strapped onto the vehicle, who was already on the beginning of his journey, even as he was sorry, truly deeply sorry, to be leaving us.He started his farewell and I stopped him. I said, “Wait. I’m coming. I’m in a taxi to the airport. I’ll be there.”“I’m telling you now because I’m afraid you won’t make it on time, honey.”When I arrived, he and his Laurene were joking together like partners who’d lived and worked together every day of their lives. He looked into his children’s eyes as if he couldn’t unlock his gaze.Until about 2 in the afternoon, his wife could rouse him, to talk to his friends from Apple.Then, after awhile, it was clear that he would no longer wake to us.
His breathing changed. It became severe, deliberate, purposeful. I could feel him counting his steps again, pushing farther than before.This is what I learned: he was working at this, too. Death didn’t happen to Steve, he achieved it.
(New York Times ( http://www.cultofmac.com/126958/steve-jobs-final-words-and-more-revealed-in-his-sisters-eulogy/)
Ironically, why those side of Jobs were not stated in the article? . I wonder.After all ,people who kept throwing or bashing Jobs in any possible ways did that maybe because they have not achieved anything close to what Jobs had and more likely than not , they never will.And believe me , eventhough this article might divert some people's view on Jobs , millions more people who appreciate him and his inventions cried at the loss of this 'complex human being".
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